A. A copywriter is someone who writes persuasive text for businesses. It could be web content, brochures, sales letters, postcards, articles or anything business related.
Q. What about SEO (Search Engine Optimization)?
A. Can you say, Free Advertising? That is what happens when your website ranks high in searches. Your website not only must capture the interest of the reader but must also rank high when people search for your keywords. A skilled copywriter can write your website or web articles to be search engine friendly. There is a science to SEO and ELS Virtual Solutions can blend SEO with good writing to create awesome, well-ranked content.
Q. Why can't I write my own stuff?
A. Sure, you can write your own stuff but will it be great copy? If it isn't, you're giving up sales--period.
Q. What kind of quote will I get and what's included?
A. You will get a flat rate quote. The flat rate includes:
email/telephone meetings, research, 1st draft and any revisions you
need within 30 days of getting the final draft.
Q. What happens if you take longer than originally estimated?
A. You are not charged a single penny more! No matter how long it takes to complete the project, the original quote never changes. That means you will always stay within your budget for the project!
Q. What about confidentiality?
A. Your private information is never given to a third party and a non-disclosure section is included in our contract. All of the information you provide to ELS Virtual Solutions will remain private.
Q. What happens if I need something written that is not listed?
A. No problem. Just let me know what you need and I will provide a custom quote.
Q. What types of payment do you accept?
A. We accept Mastercard, Visa, American Express, Discover and Paypal. Just click on the PayPal Click here to pay button.
7 Steps to a Brochure that Sells by Evy Schwartz
A brochure can be an effective way to sell your product or service. So it’s important to take the time to maximize the impact of your brochure to catch the eye of potential customers. If you follow these 7 steps, you are on your way to a winning brochure.
Keep it Simple Do not be tempted to created an overly complicated cover...simplicity is the key.
White Space is Good Avoid cramming the inside of the brochure with too much information. The key is to allow the reader to easily scan the brochure. Remember, a brochure is not a novel...it’s a way to quickly point out your product or service’s top benefits. Break up text with strategically placed boxes to make it more visually pleasing.
Look at the Big Picture If you’re designing the layout don’t just focus on each individual page. Remember that when a prospect is reading, the brochure is wide open. Design the brochure to take advantage of the whole 8 ½ by 11 page. You can create great visual interest and flow by doing this.
Help Readers Scan Using sub headlines help the reader scan your text. If the sub headlines are compelling, the reader will then go back to read the copy in more detail.
Answer Their Questions Add a Q and A section to your brochure. This is a great spot to directly answer objections and highlight your guarantee. About 5 to 8 questions will do the trick without boring the reader.
Don’t Leave Your Reader Hanging... Sum it up. Summarizing the main points of your brochure makes for a tidy close.
Tell the Reader What to Do Do not ever forget the call-to-action! Do you want the prospect to call, visit your website or send an email? Then tell them exactly what you want them to do.
Don’t overlook the power of a brochure. Taking the time to write a compelling brochure will not only help you stand out but will being in more sales.
