Copywriter, business writer, corporate writer, freelance writer

Increase Free PR Exposure by SEO Optimizing Your Press Release
by Ron Johnson

When thinking about the press release or free pr most companies may think, the document is just an obscure piece of the communication strategy that does not get much attention. However, in the world of today the press release can be one of the major communication documents that reach hundreds or even thousands of people searching the web today. Not only does the online press release get you valuable free pr it helps to boost the publics’ perception of your product or service and optimizes your website for better search engine rankings.

We will explore some very easy ways to optimize your press release or free pr for maximum exposure on the web. If your company does not have a press kit, you can go here to find out more about setting up a press kit.

Free pr campaigns are an easy and cost effective way to boost your search engine ranking. A well-constructed press release optimized for free pr should have no more than 100 high quality in-bound links from various related sources, which have a decent Google page rank.
Natural search engine results improved for your keywords. The better optimized your press release the better. Do your keyword research and select keywords that have the greatest volume with the fewest competitors. It is important to relate relevant and newsworthy content in your press release.
Keyword placement density in your free pr campaign should be around 3-5% for the first 250 words and then 1-2% for secondary words.
Create effective anchor text (keyword rich links) with your keywords is valuable optimization and relevant back links to your landing pages.

Relevant website content is just as important today than ever before. The relevant keyword densities used in your free pr campaign, should match the keyword densities of you website-landing pages in the first 250 words of the landing page.

Finally, optimization of your free pr campaign is paramount and for the free pr campaign to be effective. Learn everything you can about search engine optimization and apply those same strategies to your free pr campaigns.

Ron Johnson, Editor of My Free PR, an online marketing community.

Article Source: http://EzineArticles.com/?expert=Ron_Johnson